From Model to Billboard in Under 60 Seconds

Submitted by Dennis G. Jerz on October 16, 2006 - 13:52.

Metafilter posted a link to a Dove soap commercial that would be very useful as an example for the countless "Advertisers should stop making women feel bad in order to sell products" freshman papers I used to get when I taught a research-based basic comp course.

 

 

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cel4145's picture

so the

Submitted by cel4145 on October 16, 2006 - 18:45.

So the overweight, middle-aged, balding guys in beer commercials, that's just makeup and editing tricks, too, right? ;-)

----Definitely a good 30 second statement. Thanks for posting it, Dennis.

-----
Charlie | cyberdash

platypus matt's picture

Wow!

Submitted by platypus matt on October 18, 2006 - 10:19.

This is great stuff! Definitely good fodder for my rhetoric and new media classes.

Check out Barton's gaming blog at Armchair Arcade.

Sponsored by . . .

Submitted by DaveB on October 24, 2006 - 07:36.

How interesting that Dove has sponsored this short film and that it's part of their self-esteem initiative. On the one hand, it exposes the artificiality of the process of refashioning a face for a billboard and thus makes it less magical (and perhaps less glamorous). On the other, there's a glamor to the digital editing that we see happen before our eyes in a few seconds, with the hint that yes, you, too, could look like this if only you're digitally literate with PhotoShop! (I was quite impressed with the neck-stretching, shoulder-sloping morphs.)

Dave

Postscript: I missed (the first time) the closing line "No wonder our perception of beauty is distorted." I wonder--given the digital magic--if we might also say, "No wonder our perception of beauty is distortable!"

What Digital Tricks?

Submitted by DaveB on October 24, 2006 - 07:37.

So, Charlie, exactly how many digital tricks would they have to use on you to get you in one of those beer commercials? (-:

notice the canadian url?

Submitted by bleckb on October 24, 2006 - 11:20.

The website for the campaign isn't even in the US. Wonder what that tells us.

bradley || bleckblog.org