Google in lieu of site navigation

Have you ever, when on a big Web site (like a university's homepage), been looking for a certain department's page, found the navigation, departmental directory, site map, and search capability on the site to be terrible, and have you at that point decided to just Google it? Or are you at the point at which you Google it in the first place? I've been thinking about the use of Google as a supplement or substitute for time-consuming site navigation. If everyone used Google in such a way, it wouldn't seem that we'd need to pay Web designers and technical communicators, would we? We wouldn't need site navigation at all.

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cel4145's picture

Re: Google in lieu of site navigation

If I remember correctly, Google has a way for you to add in "search my site capabilities" into any website.

However, search capabilities are no substitute for a good navigational structure.

Re: Google in lieu of site navigation

On a technical note, Google first has to find and index the site's pages. Search KairosNews for "google" and you get only 5 results, while using the Kairos search feature I found about 80 references in "comments" and 60 in "articles". (Incidentally... were I a total newbie, I wouldn't know the difference between "comments" and "articles," and I wouldn't know that a hit in "article" is probably more promising... but the "comments" results displays first. Fortunately, the material on Kairos is all sorted by categories.)

It also seems to me that the formulae that Google uses to rank pages wouldn't work as magically if all the information Google used was taken from one source -- that is, if we search only University A's web pages, we'd get information on what the administrators and recruiters thought was most important about University A, but Google draws its strength from noticing what all kinds of other web authors (including, much to Andrew Orlowski's dismay, webloggers) think is notable about a page.

Expert web users tend to get more quickly to the level of impatience that drives us to the search button. I think expert web users are also better at spotting bad design.

Clancy describes a scenario where a web visitor is "looking for a certain department's page," but navigation would be very important for someone who is not searching for a specific bit of information, but rather browsing through a school's site in order to get a feel for its philosophy and otherwise absorb its aura. Navigation can also help teach a newbie the structure of an information space.

While Google is wonderful, I don't think it should or ever will replace navigation. One of the reasons I'm thrilled to be experimenting with weblogs in education is that weblogs free newbie hypertext authors from having to make the kind of navigational decisions that can result in their pages being unusable. Some people simply aren't gifted designers, and up to now, these folks ended up with web pages that look like they were designed in 1996. (I really like the content of Teacher, Teacher, for example, but the design does not inspire confidence.)

Re: Google in lieu of site navigation

Isn't google also relying on the fact that sites have navigation systems built in (e.g. links)? Doesn't pagerank only work effectively if a site has been heavily linked? Also, I think Google tends to be ineffective in cataloging database-driven sites.

cel4145's picture

Re: Google in lieu of site navigation

Here we go:

University searches are already available through Google.

And there are both free and business packages for providing Google searches of individual sites.

Demographics

Many of the sites I have trouble with are those that replace typical navigation with organization by demographic groups. Like "Students, Faculty," etc -- I'll select "Faculty" thinking, "Oh, this is a list of faculty." But then that turns out to be faculty resources like Webmail, local HR department, etc.

The UF registrar tries to organize in this manner, and I find it nearly completely useless.

Anyway, usually on such sites I don't jump to Google but to local search.

cbd.

Re: Demographics

Yeah, UNCC does that too. Annoying as hell. But not as annoying as the fact that they've added a cheesy Clay Aiken photo to the random images on the home page (just keep hitting refresh if you don't see it), complete with a link to the American Idol Homepage.

Clancy's picture

Re: Demographics

I guess I should keep my patience, but often I lose it and say heck with it, Googling the thing I'm looking for will get me to it more quickly. Maybe that's a new standard for Web site usability--is the navigation so quick and easy that Googling the thing you're looking for wouldn't be faster?

Does web site navigation matter any longer?

TrackBack from Open Artifact:

I teach several different web development courses in community college. One of the topics I focus across all of the courses is usability. Structured, consistent navigation designed to provide users a sense of where they are, and how they may get to w...