I will use the term: Awesome.

I have no idea what I think about this. No, that's a lie. This is amazing. I...only...wish...I...had...been...there. I would definitely have been proud to be one of the 80 pseudo-Best Buy employees wreaking havoc in New York! All my base belongs to these folks. What really gets my juices flowing is thinking about how all this pertains to identity (yes, my panel just finished revising our proposal for 4C's). How can we possibly place this in a theoretical framework?

But seriously...Take a few minutes and see the wonder that is Improv Everywhere.