Just a Cog in the Machine? Implications for Technical Communicators

This article by Lisa MacQueen comes from a journal I just discovered titled Orange: An Online Journal of Technical Communication and Information Design. MacQueen says:

"In this essay, I will explore the 'verbal reverberations' (Hagge 462) of several terms: cog, cogwheel, hack, and drudge. I will touch upon the topics of ownership, recognition, egoless writing, personal perception, and detachment as related to the cog function. I will also describe briefly the benefits of poetry writing and general editing taught in a workshop setting: poetry as an alternative and useful creative outlet for TC cogs, and editing as a way to work toward detachment."

The result is an engaging, witty, and sometimes sardonic reflection on her, as she says, cog status. I'm interested to know what Kairosnews readers think of her "most of us are cogs; let's just embrace it" take. It's an interesting article, but lacks the revolutionary spin of a Cynthia Selfe-style "nomadic, feminist, cyborg guerrilla" argument.