This article from MacCentral reports that MS's Macintosh Business Unit has created a series of ads that show "Macs and PCs sharing a meaningful friendship." The computers do things like play chess, eat chinese takeout and go fishing.

The article also refers to the search for Ms. M.o.X.i.e., a contest looking for the most "nimble, determined, Mac-wielding businesswoman." While it seems great that Microsoft is recognizing women in business, will such efforts lead to a greater gendering of ads such as the ones above?