P2P ads leave music industry fuming

Submitted by cel4145 on November 16, 2004 - 01:11.

The entertainment industries must be fuming over this:

If you have fired up your favorite peer-to-peer client lately, you may have noticed ads from a number of different companies, including Renault, Nat West, and Vodafone. As advertisers look for more and more effective means of getting their products in front of the most eyeballs possible, some of them are turning to P2P networks. (ars technica)

I wonder which is more frustrating to the entertainment industry? That major companies could care less about piracy? Or that on principle, they can't take advantage of what might be one of the best advertising mediums for their products?

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platypus matt's picture

Ads on P2P

Submitted by platypus matt on November 16, 2004 - 19:59.

I've got it now, Charlie. In the next wave of RIAA attacks, they'll sue Renault, Nat West, and Vodafone as "vicariously libale for the direct infringement of the end users." After all, if the P2P networks rely on these ads to fund their development and expenses, from the RIAA's point of view, that's contributing to the delinquency of the end users.