Rockstar Game "Bully" Already Under Fire

Rockstar (makers of Grand Theft Auto) are under fire again, this time for an upcoming title called "Bully." The game, which allows a bullied kid to "get revenge," has been attacked by the mother of a dead teen who started an online petition (WOW, these things work?) The petition states, "The game depicts scenes of violence in a school setting directed at students, teachers and staff. The premise of the game is that the child that has been bullied gets his/her revenge. Bullying is a very serious issue, which should not be taken lightly." Hmm... It seems Rockstar is really succeeding in its marketing strategy--controversy = publicity, publicity = good publicity = sales.

Via Joystiq.

tags: