PC game developer has radical message: ignore the pirates
This is a very sensible view on why not to use digital rights management. Ars Technica reports on one video game company who does not believe in including DRM copy protection on their video games because the pirates are not part of their customer base and likely will never buy the product:
Don't let people who aren't your audience control the titles you make, and ignore piracy. This is much like Trent Reznor's strategy, although the execution is different. Instead of worrying about pirates, just leave the content out in the open. The market Reznor plays to will still buy the music; he's simply stopped worrying about the pirates. He came to the same conclusion: they weren't customers, they might never be customers, so spending money to try to stop them serves no purpose.
"The reason why we don't put copy protection on our games isn't because we're nice guys. We do it because the people who actually buy games don't like to mess with it. Our customers make the rules, not the pirates. Pirates don't count," Wardell argues.