From the article by Melanie McBride: "If there's a message of the 'for dummies' age it's that nothing is beyond our grasp. And our desire to believe this is reinforced by trends like usability, which privilege economy over elucidation. No one anticipated it all better than Marshall McLuhan, who whittled big insights into sound bites in order to engage an audience beyond the lecture halls of the University of Toronto [. . .]"
"With the help of Tom Wolfe and others, the scholarly McLuhan became a cool media prophet. It was, and still is, a practical strategy in anti-intellectual times. But in the process, much of McLuhan's meaning has been reduced to a one-liner. This has as much to do with the absence of commentary on McLuhan's literary, philosophical and cultural influences as it does with the way his work is taught."