public relations

23 Sep

Words in WPA mouths

in ethics, mixed messages, plagiarism, public relations

I have to say, given the many ongoing discussions about plagiarism in this forum and in the composition field in general, that I was rather amused when I got the following notice in a Council of Writing Program Administrators email this morning:

The Network for Media Action’s fall campaign boilerplate “news
release” is ready for use. The topic this year is, more or less,
“what happens in the first-year composition course anyway?” The
boilerplate puts a positive spin on this, as indicated in the working
headline: “Freshman Comp: Gateway to Success,” a theme that carries
through the piece. It runs about 1300 words.
This boilerplate is available for use without permission from its
author and with no credit or attribution to him needed. You might wish
to ask your public relations office to release it to your local news
media, with or without adding local numbers or statements or quotes;
you might wish to use it as the basis for an op-ed piece in your local
newspaper; you might use it as the basis for a letter to the editor of
your local paper. At any rate, the idea behind these campaigns is to
get the voice(s) of WPA(s) into the public conversation.