The Wall Street Journal Online reports that Warner Bros. has decided to implement In2Movies, a new pay for movies service in Germany. There's two "wow" moments. Once a user has paid for a movie, they will be able to download it and keep it indefinitely (this is a first; why couldn't pay per view do this?). Furthermore, when users download the movie, the movie will pull from multiple users on the network. Imagine that. The movie industry adopts P2P as soon as they find a way that it can save them money:

"Studios can't just turn their backs and hope 'P2P' is going to go away tomorrow," says Kevin Tsujihara, president, Warner Bros. Home Entertainment Group. In2Movies will use Arvato's new platform, called GNAB to deliver movies. GNAB adds security features onto the movies so they can't be pirated, makes sure the movie owners get paid each time a consumer on In2Movies buys a movie, and routes the movies through computers owned by In2Movies' users. By using the service, people will essentially agree to let In2Movies turn their own computers into miniservers to help distribute entertainment to others around the network.

Link courtesy of Slashdot.